On the road to sustainability Even in the fashion district, there was the atmosphere of the Fuorisalone. In illy’s flagship store on via Montenapoleone, for example, the collaboration between the coffee roasting company and Kartell was celebrated in the name of circular economy with a spectacular installation. Lush plant islands welcomed the Re-Chair seats made with recycled coffee capsules as designed by Antonio Citterio, turning a waste item into an object of design. This was the first episode on the possible applications of recycling systems, which was continued by the Eleganza seat designed by Philippe Starck. Inspirational bottle Changing your point of view. That is what Campari Soda did with its new chapter of “Design Connection” entrusted to Qeeboo. The two brands presented an original collection of objects inspired by the iconic bottle designed by the futurist Fortunato Depero, such as the lamps Giraffe In Love and Sweet Brother Tom, the vase/wine chiller holder Turtle Carry Drinks, and the Rabbit chairs. Seemingly different objects found a common thread in the vibrant colours and the graphic designs of Campari Sode, mixing pop culture, wonder and art. Installation by Kartell and Illy Qeeboo Design Connection for Campari Soda 41
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