Thanks to its strategic choices in terms of design, production and raw materials, the company was awarded the Ecovadis Gold Medal in 2023. This is a prestigious recognition that attests its commitment to the development of practices oriented towards environmental and social sustainability. It represents the latest step, in chronological order, on the path that has allowed the company to obtain the UNI EN ISO 14001 “Environmental Management Systems” certification since 2006. Because Medac heart has always been dedicated to Earth. H-CUP Identikit • Meaning of the name. The H is the first letter of Heart and the last letter of Earth. It also recalls the chemical formula of water, a natural element that is the basis of the design concept of the line. • Plus. The cups are even more nature-friendly because they are recyclable in a better way and therefore more sustainable. • Design concept. Their paper has an innovative water dispersion barrier that dissolves during the recycling process, favouring the recovery of a greater quantity of cellulose fibres. • Graphics. Colourful, cheerful, captivating, refined at the same time, it recalls the world of fruit with clear and immediate images. • Range. The wide product line is available in different sizes. 151
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