INTERVIEW Are the values of yesterday, which brought this event to life, that is growth of the gelato artisan as a profession, research and sharing of traditions, motivation for new generations, still present? Or have they changed over time? These values have remained over time, and they continue to inspire the organization of the Gelato World Cup. We have worked to spread the culture of gelato without commercial interests, maintaining an open and transparent position. Our interest is to support the tradition of true Italian-style artisanal gelato. What does it mean for a professional to participate in this competition? What does it contribute to their career? Participating in this competition as a professional is very important. It represents an occasion to further their know-how. It opens their world to other aspects of sweets and the intertwined relationships with their peers. Lastly, if communication is well 32
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