Giancarlo Timballo retraces the story of the GelatoWorld Cup which changed the way to create a culture of Italian gelato and how to communicate about it. …“on a night of slight inebriation”, as one of the founders of the Gelato World Cup, Pierpaolo Magni, loves to recall. We were in Turin for the Dolc’è tradeshow together with Pierpaolo, Luciana Polliotti, Alfio Tarateta and Eliseo Tonti and it came to us the idea to organize an event in a European context that would give dignity and importance to Italian-style artisanal gelato. They were years of great excitement. The industry was rebelling against the situation of a levelling-off of professionalism. Standardization was being caused by numerous openings of very commercial gelato shops, and they weren’t always supported by a decent training of the gelato makers. I, too, was one of the new gelato makers coming from another profession. However, I was lucky enough to meet people who donated and instilled in me motivation and advice that were very important for my new career. They planted in me a seed of curiosity and the perception that this job would be a passionate one if carried out in the right way. On this journey, two great trainers helped me: the unforgettable Carlo Pozzi and Luca Caviezel. 39
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