PUNTOITALY N°1 -January - June 2012

THE ITALIAN MAGAZINE FOR INTERNATIONAL BUYERS IN GELATO, CONFECTIONERY AND TRENDY FOOD-AND-DRINK 15 for hospitality institutions, and for the competition Gelaterie in web (gelato outlets on the web), aimed at rewarding op- erators committed to lifting their business profile and offering improved customer service via the internet. The choice of the “Gelato Taste of the Year 2012” will be given particular promi- nence. This is a competition organized by G.A. (National Com- mittee for the Defence and Spread of Artisan Gelato Made In-House) and by Longarone Fiere. The principal aim of the competition is to create new opportunities of the promotion of Italian artisan gelato, by identifying a taste that, properly ad- vertised, can then stimulate consumer demand. Opportunities for professional development are offered par- ticularly by the conference “Apprenticeship problems in Ger- many”, and the open discussion on the topic “Hygiene in gelato shops and the new rules in Germany”, both under the auspices of Uniteis. The presentation of the official taste for the 2012 promotional campaign of artisan gelato in Germany will be made during a press conference. Testifying to its role as a contact point for the culture of gelato throughout the world, Mig will host four general meetings of Associations of Italian gelato makers operating abroad: Uniteis (Germany), AGIA (Austria), Ital (Netherlands), and Artglace, the Confederation of Gelato Artisans of the European Union. FRUIT MASTERPIECES There are two days masterminded by Beppo Tonon who, after the great success of the previous edition, is returning to Mig with his “Practical demonstration of sculpted and cut fruit”. The programme will include new designs and decora- tions devoted to gelato served on a plate, with the live cre- ation of garnishes, table centrepieces, and compositions to decorate the counter or display cabinet of a point of sale. As distinct from last year, which saw the exclusive use of Italian fruits, some exotic fruits will feature in this edition, with lots of original creations. Mig has been a real springboard for Beppo Tonon. It was in 1996 that this Maestro won first prize in the Festival d’Autore competition with his Africa Cup, the very first example of how it is possible to turn a gelato cup into a work of art. Since then he has ridden a wave of suc- cess that has carried him around the world with courses, demonstrations, collaborations with industry journals, the publication of a book, and the title of world champion as captain of the Italian national gelato team. • Mig will host two days masterminded by Beppo Tonon who, after the great success of the previous edition, proposes his “Practical demonstration of sculpted and cut fruit”.