PUNTOITALY No33 - January 2023

image by tirachardz-Freepik image by stockking-Freepik Most loved in Japan The Italian agri-food basket exported to Japan is composed of distinct high-quality products located in the high price range. At the top of the ranking, we find excellencies such as extra virgin olive oil, wine, cheeses and cured meats. They are PDO and PGI products, a segment where Italy plays a leading role in Europe not only for the number of certifications it has obtained, but also for its ability to make them a real driving force for its economy and territories. Just think that the Japanese market represents 7% of the Italian olive exports, with peaks of 17% for some of the particularly select oils from the south. Its positioning reflects the strong appreciation of Japanese customers for quality, as well as the excellent perception of Made in Italy goods. Italian wine is considered a second favourite for the country, after French wines, even with the rapid rise of Made in USA wines which holds third place. There is also a boom of Italian cheeses being sold in Japan, a key market for the international expansion of Made in Italy dairy products. Mozzarella plays the leading role as it is the most exported cheese in Japan, followed by Grana Padano, Parmigiano Reggiano andGorgonzola. 49