EVENTS Pallini, a historic Italian distillery, has launched a challenge with a focus on women. At the past Bar Show 2023, a prestigious industry event held in Rome during last May, the company staged the project “Women Do it better. Or Not? Shake it up with Pallini to find the answer”. This is the new leitmotif of this entrepreneurial business managed predominantly by women (it is guided by Micaela Pallini, member of the family’s fifth generation). The initiative’s objective is to create an informal gathering space where good drinks merge with the possibility to express female creativity and the art of innovation in the cocktail industry. Women and mixology are two sparkling ingredients that, when united in harmonious agreement, reveal the ability to create true magic behind the bar, and much more. Also in the beverage industry, the search for greater balance and exchange on par with recent times is bringing ideas and practices characterized by a high level of innovation. In this project, Pallini has involved the bartenders of ShakHer, a group of female bar professionals born in 2019 from an idea of Roberta Martino together with some of her colleagues. It is a valuable partnership of two realms that share the same passions and ideals with the intention to put them into practice in the spirits and mixology industry, as could be seen firsthand at Pallini’s booth during Bar Show. The preview The day before the start of the Bar Show, at the Roman cocktail bar Drink Kong (which rightfully finds itself in the prestigious ranking of the World’s 50 Best Bars) the numerous participants were able to enjoy a special drink list prepared by Pallini, made with No.3 London Dry Gin, a spirit artfully made after two years of research. This journey of taste was led by three barwomen: Martina Proietti, Brand Ambassador of No.3 Gin, Gulia Cuccurullo and Kyriaki Dachtyloudi, respectively Bar Manager and Bartender of London’s Artesian Bar. Ladies of mixology Women and cocktails: two words that are growingly more common behind the bar. Pallini, a historic Italian distillery, has developed an entirely female project. 54
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