EDITORIAL THE ITAL IAN MAGAZINE FOR INTERNATIONAL BUYERS IN GELATO, PASTRY AND TRENDY FOOD-AND-DRINK Year 13 - No. 37 - JANUARY 2024 - € 1.00 Twenty years have passed since the first issue of puntoIT was published, the industry magazine specialized for the Italian market. A few years later, we began our editorial adventure with puntoItaly, our magazine for international markets. It has been a long journey that has taken us around the world, from Europe to Asia, from the Americas to Africa. We have been present with an exhibitor’s booth at 145 international trade shows, distributing over 1,5 million copies and connecting with tens of thousands of buyers. We are now approaching 2024, starting off with Sigep Rimini, followed by Gelatissimo in Stuttgart and Expo Sweet in Warsaw, contributing to spreading the culture of Italian artisanal sweets, appreciated and prized everywhere. In this new issue, you will find ample material dedicated to the Gelato World Cup, which is reaching its tenth edition. It is a journey filled with memories and stories from its protagonists, starting with Giancarlo Timballo, historic President of this gelato event, the most important in the world. Therefore, we look forward to seeing you at the upcoming trade shows, or you can find us online at puntoitaly.org, where you can find all the issues of the magazine and the most recent news. I wish you all the best with your work. 19
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